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Social Responsibility

We Are Socially Responsible​

Our mission doesn’t end with our employees; it extends to the communities around us. We believe in supporting initiatives that improve lives, promote safety and well-being, and create a positive impact where it matters the most.

That’s why we collaborate with organizations and participate in activities that help migrants, children, the elderly, animals and environmental causes, as well as programs focused on strengthening our local community.

Join Us and Let’s Be Socially Responsible!

We Are Giving

The support for vulnerable communities around us is possible thanks to the commitment of our employees. Every three months, we deliver in-kind donations to various organizations and associations to promote a socially responsible culture, both as a company and as a team.

These programs allow us to help migrants, children, the elderly and rescued animals through meaningful contributions that address essential needs.

Two workers wearing gloves and face masks serve food from trays in a kitchen.

We Are Green​

Every small action leads to meaningful change. Through our We Are Green efforts, we provide our employees with information and dedicated spaces for recycling paper, aluminum and PET plastic, as well as activities focused on rehabilitating local parks and restoring natural green areas in our city.

These initiatives help us strengthen environmental awareness and contribute to healthier shared spaces.

A group of volunteers collects trash and places it into a large garbage bag outdoors.

We Are Local Alliances

We are not alone in this mission; we collaborate with local organizations and community leaders to carry out a variety of social responsibility activities. These alliances allow us to participate in social programs, crisis-relief efforts, youth mentorship and community development projects that have a lasting impact.

A group of people poses together behind a table in a press room with Club Tijuana and Liga BBVA branding in the background.

We are Community Impact

In 2025, our teams carried out hands-on volunteer efforts that supported vulnerable groups through improvements to community spaces, meal preparation for people in need and essential resources for families and local pet rescues. These initiatives helped create safer, warmer and more dignified environments for those who rely on community support.

Our work is strengthened by the strategic partnerships we’ve built with local brands that share our vision. Together, we continue driving meaningful, lasting impact across the communities we proudly serve.

A large group of volunteers poses together outdoors in front of a structure after a community activity.